Recruiting at the moment? 5 reasons why you need social media
6 February 2017
Most people would assume that, in 2017, there is a Facebook page, Twitter account or LinkedIn profile for just about every person and business on the planet.
But, believe it or not, there are some companies that have eschewed the social media revolution. All we can say is WHY?
You are automatically limiting the number of people who will see apply to work with you (because nowadays a lot of job search is conducted via social media, especially in the case of LinkedIn) and it will make your business come across as dated. And that’s not an appealing thought for a candidate.
So, dust off that old BBC Computer. Social media is essential. It’s here to stay so you may as well ride the wave.
We give you five reasons why, when you’re looking to recruit, having a social media account will seriously boost your chances of finding the right candidate.
You Will Miss Potential Candidates
If people want to go direct to find a job instead of using an agency, they will go to social media then search on Google. If you are not on social media, you can't be found on social media! Having a presence on social media will also help your search engine ranking.
Millennials Are First Class Researchers
Those in their twenties and thirties have a thirst for knowledge. They want to know everything that they can about an employer before interview. Researching is second nature to them. If you don't provide this, then they will be left feeling like you are hiding something.
If You Are Not Online, You Don't Exist
A bit dramatic - but Millennials (and this is a trait that occurs across all demographics to some extent) expect every single brand, whether dealing with them as a consumer or as a potential employer, to be online. If you are not, you effectively don't exist.
If You Don't Talk About Your Company, Someone Else Will
If you don't have a social media presence, someone will be talking about you. Employer review sites such as Glassdoor allow employees and prospective employees to post information about your business and processes. Additionally, social media allows for real time conversation. Anything can be said about your business and if you are not monitoring it, then you won't know. More often than not these days, breaking news stories originate from social media posts.
People Want Culture and Atmosphere
A job isn't just a job. People want more than that. Use social media to demonstrate this. You are probably a great employer with a huge amount to offer. Benefits, working environment, corporate social responsibility. Talk about it, post pictures and write blogs. It's easy, it's free – it’s essentially an easy way to boast about yourselves. It doesn't need to be time consuming, either. Sort your social media presence out now.
Billy McDiarmid is a recruitment technology and social media specialist for HR Consultancy. Follow him on Twitter @billymcdiarmid.
Written By Billy McDiarmid