Recruiting in Marketing - The Start of Our Story

Recruiting in Marketing - The Start of Our Story

6 April 2017

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I just hired a Content Specialist for our team.

It has been two years since I hired for my own team. Being a recruiter by trade should – in theory – give me an advantage.

  • I understand how to market to the right persona.
  • We have a plethora of advertising options available.
  • Our reach across Glasgow and the west is significant.

But it wasn’t as simple as that.

The thing is, in recruitment, people ignore personas. Recruitment personas are so specific and

  • Human nature means that people think they are capable of more than they actually are.
  • Human nature means that marketers immediately read content and think that they are capable of more than they actually are.
  • Human nature means that the majority of marketers think that they can write.

And having a number of advertising options open – social, email, job boards – simply means:

  • I received notes of interest from 137 people.
  • Of those 137 people, only 25 had any evidence of writing experience.
  • 10 of those were only interested in freelance work.

From the remaining 15 people, only 2 people could actually write.

The risks in recruitment are significant. A lack of process technology can create reputational damage, and the wrong hire will ruin programmes of work. 

 

 

 

Written By Billy McDiarmid

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